Guide to Automotive Social Media
Today, there have been a lot of changes in the way people communicate. Social media has become an essential part of human communications since the advent of the internet. The use of social media has grown considerably to all industries including the automotive industry.
Automotive social media is a valuable automotive dealership marketing strategy which aims to sell more cars and boost profit. Businesses today have their own social media accounts because these sites are very popular and are visited by millions daily. In social media sites, it is possible to advertise your brand and communicate with your potential customers, making it more accessible to people. It also benefits your business by the feedback you get from your customers. The negative things that customers are saying about your company can easily be corrected and clarified.
There are many brands today using automotive social media. They spend a lot of their marketing dollars on digital and social media. These popular brands use videos, tweet messages and social networking impressions for their social media campaigns.
So customers have viewed a lot of YouTube videos, read many tweets and impressions and people have asked to be sent notifications or updates on their brand. The use of automotive social media has brought about many other auto dealerships into using social media for their product advertising.
Twitter tweets are useful in making announcements, advertisements, trivia. sales and discounts for your customers. Twitter has recently been used by many popular brands in their new promotions. Some companies have even started social media competitions to promote and publicize their new car models which is also the competition prize. Those who wished to join he competition were asked to write a tweet using the correct hashtag, and the more tweets you write , the more chances of winning the car. With this strategy the company has made good use of social media to attract many customers.
facebook provides any business to start their own fan page and build it up in your local community to get enough likes to be known to your customers. Through posts and pictures people will notice and be interested in your advertisements and promotions.
You can also post great video in YouTube to communicate and attract curiosity of your potential customers. Videos are posted free in YouTube and the reason why it is less expensive compared to TV and radio advertising. You can also use Instagram for free and here the photos of your latest car models can be posted for customers and interested people can see and like.